Peter Diamandis Interviews Elon Musk 04/02/2018

I read and listen to almost everything this guy shares. He is my Elton John, Lady Gaga concert equivalent. His name is Peter Diamandis. He is a twenty first century though leader and one of my idols. Find out more about him here. Peter Diamandis

While I don’t often share another’s blog this stuff is too good to keep to myself. Following what makes you passionate is what I Am Discovered is all about and a critical component of what Peter shares today about Elon Musk. Here are Peter’s words. Enjoy.

I did an interview recently where I was asked to deconstruct Elon Musk’s entrepreneurial success.

Having known Musk for 17 years, I’ve had the chance to watch his meteoric rise into someone who is arguably the greatest entrepreneur of our age.

In this blog, I’ll share what I’ve learned from Musk — lessons that I believe every exponential entrepreneur must emulate.

I’ve broken these lessons into 3 sections:

Deep-rooted passion

A crystal-clear massively transformative purpose

First-principles thinking

Let’s dive in.

Deep-Rooted Passion

“I didn’t go into the rocket business, the car business, or the solar business thinking, ‘This is a great opportunity.’ I just thought, in order to make a difference, something needed to be done. I wanted to create something substantially better than what came before.” – Elon Musk

Musk only tackles those problems where he has deep rooted passion and conviction.

After selling PayPal, with $165M in his pocket, Musk set out to pursue three Moonshots, and subsequently built three multibillion-dollar companies: SolarCity, Tesla and SpaceX.

This passion allowed him to push forward through extraordinarily difficult times and take big risks.

You might think it was always easy for Musk, but back in 2008 he was at a lowest low: SpaceX had just experienced its third consecutive failure of the Falcon-1 launch vehicle, Tesla was out of money, SolarCity was not getting financed, and Musk was going through a divorce. Musk borrowed money for basic living. Traumatic times.

Despite the 2008 economic crisis at the time, he bet every penny he had, and eventually everything turned around.

Ultimately, it was his passion, refusal to give up, and grit/drive that allowed him to ultimately succeed and begin to impact the world at a significant scale.

A “Crystal Clear” Massively Transformative Purpose

Part of Musk’s ability to motivate his team to do great things is his crystal-clear Massively Transformative Purpose, which drives each of his companies.

As I always say, social movements, rapidly growing organizations, and remarkable breakthroughs in science and technology are all backed by a powerful MTP.

Musk’s MTP for Tesla and SolarCity is to accelerate the world’s transition to sustainable energy.

To this end, every product Tesla brings to market is focused on this vision and backed by a Master Plan Musk wrote over 10 years ago.

Elon’s MTP for SpaceX is to backup the biosphere by making humanity a multiplanet species.

Elon has been preaching this since the founding of SpaceX back in 2002 even when he was experiencing numerous rocket failures.

“I think fundamentally the future is vastly more exciting and interesting if we’re a spacefaring civilization and a multiplanet species than if we’re or not. You want to be inspired by things. You want to wake up in the morning and think the future is going to be great. And that’s what being a spacefaring civilization is all about.” – Elon Musk

These MTPs are like a north star for Elon and his employees.

They keep all efforts focused and aligned, which helps his organizations grow cohesively even in times of chaos.

First Principles Thinking

First principles thinking is a mode of inquiry stolen from physics designed to relentlessly pursue the foundations of any given problem from fundamental truths.

Elon has deployed this thinking strategy to give himself an unfair advantage when developing new batteries, a key component for both Tesla and SolarCity.

Here is Elon describing first principles thinking in this 2012 interview with Kevin Rose:

“I think it is important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [When reasoning by analogy] we are doing this because it’s like something else that was done or it is like what other people are doing — slight iterations on a theme.

First principles is kind of a physics way of looking at the world. You boil things down to the most fundamental truths and say, “What are we sure is true?” … and then reason up from there.

Somebody could say, “Battery packs are really expensive and that’s just the way they will always be… Historically, it has cost $600 per kilowatt hour. It’s not going to be much better than that in the future.”

With first principles, you say, “What are the material constituents of the batteries? What is the stock market value of the material constituents?”

It’s got cobalt, nickel, aluminum, carbon, some polymers for separation and a sealed can. Break that down on a material basis and say, “If we bought that on the London Metal Exchange what would each of those things cost?”

It’s like $80 per kilowatt hour. So clearly you just need to think of clever ways to take those materials and combine them into the shape of a battery cell and you can have batteries that are much, much cheaper than anyone realizes.”

First principle thinking works so well because it gives us a proven strategy for editing out complexity, while also allowing entrepreneurs to sidestep the tide of popular opinion.

Closing Thoughts

These 3 tactics from Elon I believe have contributed to his massive success as an exponential entrepreneur.

Ultimately, for you to make a difference in your business, if you’re not absolutely passionate and driven by that purpose, you will not take risks when you need to, and you will not keep going in the face of seemingly insurmountable obstacles.

As you build your own companies keep this in mind and be sure to go after something you believe in with all your heart and soul.

Join Me

1. A360 Executive Mastermind: This is the sort of conversation I explore at my Executive Mastermind group called Abundance 360. The program is highly selective, for 360 abundance and exponentially minded CEOs (running $10M to $10B companies). If you’d like to be considered, apply here.

Share this with your friends, especially if they are interested in any of the areas outlined above.

2. Abundance-Digital Online Community: I’ve also created a Digital/Online community of bold, abundance-minded entrepreneurs called Abundance-Digital.

Abundance-Digital is my ‘onramp’ for exponential entrepreneurs – those who want to get involved and play at a higher level. Click here to learn more.

Exponential Insight 31/01/2018

What has been one of your most life changing learning experiences? I would love to hear some of you share how you wrestle with the ongoing issue of personal and professional development, experimentation and collaboration practiced at the highest level.

As a Executive Coach myself I have committed my money and my time consistently over the past 25 years to identifying and participating in many growth experiences some seemingly way too costly seminars, conferences and one on one coaching to more routine opportunities like think tanks, applying myself to consistent reading goals, participation in educational groups and listening to podcasts. With all of that there is still often something missing. Obviously we now live in an age where information has been digitized and democratized in such a way that there are great opportunities to learn from some of the best minds.

Still, as I listen to many of the people I would call my digital mentors, the Peter Diamandias, Jeff Bezos, Richard Branson, Elon Musk and Tony Robbins type of thought leaders I recognize there is an economic threshold or entrepreneurial doorway that allows only the extremely wealthy or successful to have a seat at the experiential table. Its one thing to hear about new technology, it’s another thing to discover and learn but there is a gap when there is less of an opportunity to dialog, converse, explore and flesh out here and now practical applications to some of that learning. These superstars create those experiences for themselves, they always have. It was not different with the Rockefellers, Fords, and Carnegies 100 years ago. Certainly someone always left out. There is only so much time and space that a single group of people can experience together. I suppose the ability to take anything from a start up idea to a multi-million dollar enterprise status is not a terrible criterial to determine who sits at the table but it makes me wonder what those of us unlike the billionaires we emulate can do to create encounters which enable us to have similar interactive experiences as these we hear and read about. For one, I know it is time for me to lead another MasterMind experience. 21st century technological advances and ground breaking thinking is disrupting every industry and these ideas need to be explored with a full on human to human exchange. What about you? What about your business. How are you future proofing your life?

Measure Yourself 30/01/2018

Where are you going in 2018? It is a known mindset that what you focus on grows, what you think most about you give energy to and what you set as an intention or goal and write down you more successfully manifested than if you just talk about it. Remember Pearson’s Law: “When performance is measured performance improves. When performance is measured and reported back, the rate of improvement accelerates.” In other world exponential growth requires a focused willingness to identify goals, write them down, create actions steps that are measurable and then measure your level of success or failure against that standard.

In this fast paced, 21st century society we are bombarded by information and routine requirements that can keep us from focusing on what is most important. If we are not careful we learn to spend our time, our attention and ultimately our life reacting to the world outside of us rather than creating the world we truly desire.

I Am Discovered has created a tool for personal growth. We call it The Success ScoreCard or The Growth Scorecard. It is designed to help you measure yourself across 20 different variables that we have come to believe are at the core of successful and happy people. If you would like to have 2018 become a year you create your life rather than react to everyone else, email us at and request a copy. Simply ask for the ScoreCard. Take 10 minutes and rate yourself across each area and when you are ready to take action email us back, identifying the three areas you would most like to explore defining a growth strategy. Leave us your contact info and we will reach out to you and set up a time for a free coaching consultation. There is no better time than now to take your life back.



How well are you relationally? Some of the wellness we seek each day comes to us through the interactions we have with the various people in our lives. We try to stay healthy by steering clear of people we don’t mesh well with and seek to get close to people we love and enjoy. But what about those times when the very people we say we love we find we cannot stand to be around or worse yet we hurt them and or get hurt by them? What can we do to manage the stress from relationships that go sideways?

Think about the last time you were in a conflict with someone or experienced hurt in the relationship? Maybe you had a misunderstanding with someone and hurt their feelings or went too far and hurt them physically. Did you say to yourself “serves them right, they had it coming” or did you feel awful? Disagreements, arguments and conflicts can sometimes get us into trouble when with or without intention we act in ways that hurt ourselves or another. Why do we lose control, feel overcome by our emotions and at times even feel good when we hurt those we love? What is really going on when we choose to hurt others?

As we said, our reactions to our hurtful behavior can run the gamut. We can feel justified or shame and at times deep remorse. We may even vow that we will never do it again.

We may find it easy to justify hurting people who we don’t know or who are different that ourselves but what about the pain we cause those we say we love? There’s not a week goes by where we don’t hear on tv or in print the bazaar details of love gone bad. A once happily married couple has come to an end because they have repeatedly criticized and hurt each other. We sit and watch with mixed emotions wondering how something so good could end up so bad. Whether it’s a simple misunderstanding or years of physical and emotional abuse we know it is something we all wonder about regardless of age, color, sex or nationality.

Conflict happens to each of us and will happen again. The only way to understand the times you hurt someone is to begin to see what is really going on. At the core of your hurtful behavior is motivations that are not always obvious. You are not evil intended. You are not a mean person but you do have agendas, expectations and motivations that are driving your behaviors and when push comes to shove you can lose your cool.

Here are six steps you can take to begin to slow down and manage these encounters.

1. Take 100% responsibility for each experience. You are the common denominator in all your conflicts. Take a look at yourself. See what part you can own before you blame and in owning it offer some new understanding or apology.

2. Go looking for what is at risk for you that you are as emotionally invested in the struggle. There are positive intentions all over the place and finding them in yourself and others is like discovering nuggets of gold. They inform you and increase your perspective of what it is that is really going on. They also begin to give you the ability to lower expectations and define options.

3. Some have said the best way to handle conflict is to look for the good, and forgive everything else. Most people are doing the best they can and most spiritual gurus will tell you at the core of all suffering and conflict is ignorance. It they could do better they world do better. Release your judgment and your need to control others.

4. With number 3 in mind seek to release all people to be exactly as they are. Find your ability to be secure, safe, emotionally stable and separate in your own strengths rather than dependent on someone else to change so you can be ok. We often talk in our home about being at CAUSE rather than at the EFFECT of some belief, event or individual.

5. Wake up each day and within the first few minutes seek to focus and intend to love and forgive all you meet as the day unfolds. This obviously might come easier for some than others but is well worth the few minutes. There is rarely a day goes by that even before I roll out of bed I have breathed this prayer that I might be loving and forgiving with all I meet.

6. Keep growing. When you are able to see your motivations, intentions, choices and actions you have a greater capacity to act with love as well as bring a deeper understanding of why people act the way they do. Insight into these motivations can increase your ability to think before you act allowing you to get ahead of the actions which may cause hurtful encounters.

I’m David Ruch at I AM DISCOVERED on a mission to teach people to live happy and on purpose.

What Does Jennifer Lawrence Have That You Don’t? 03/03/2014


Hey did you see Jennifer Lawrence at the Oscars last night? How crazy that she fell again coming in on the red carpet. But wow, you have to applaud her for being nominated for a second year in a row.
I really liked Pharrell Williams and his performance of Happy. What’s not to love with Ellen as host. She is so funny. But about the Oscars. So the big award for Best Picture.  Something like 9 films nominated for best picture this year.  Incredible talent.  How did you do guessing which one would win? Did you pick it right?  Gravity won so many Oscars but congratulations to 12 Years a Slave for Best Picture. 

As far as all the preparation goes, I heard they spent days rolling out the red carpet early so they could build the rain tunnel over it to keep all the stars comfortable.  Some pretty famous people walk that red carpet every year.  I find myself wondering if this is what they thought they would be doing when they grew up?  Like them I’m sure, we all grew up wondering and dreaming about what we wanted to be.

So I have a question for you.  As you were watching did you say to yourself or out loud, “I am Oscar worthy?”  If you did I bet you know what it is you do better than anyone else?  Good for you.
Over the years I have worked with hundreds of people many who never really understood or had language to describe what it was that made them unique or gifted.  Some had lived decades and were still confused about what they wanted to be when they grew up and what if anything was truly special about them.  Many of them were not able to realize on a very basic level that they were doing it every day of their lives.

If you are like them and not too clear about what it is you do that could get you nominated for a life Oscar keep reading. The truth of the matter is, you are already successful at something.  You have times in your life you can look back on and remember when you felt good about your accomplishments or had that feeling that your contribution towards some goal or activity seemed effortless.  The problem for many of us is distraction.  We try to do so many things or feel a requirement to do what others want us to do.  In doing so we limit our success. We spread ourselves too thin and allow ourselves to be conditioned to do things we don’t enjoy or don’t do very well.  If this sounds like you, know you are not alone.   Sometimes I like to ask people I am working with, why do people call you?  What do others know about you that moves them to call you when they have a need or a want?  Do they call you because you are a good listener?  Do they call you because they know you are always up for a great time?  Do they call you because you seem to have insight or wisdom that always provides a calming effect or clarity to help them through a difficult situation?  These answers can begin to give you a hint as to what makes you unique.  It is in these places where you are most successful and probably Oscar worthy every day.  You just show up and do what you do. All of us can love Jennifer Lawrence and Leonardo Dicaprio for what it is they do but in the end we need to know they have nothing on you or me except maybe a little more money.   More importantly from my perspective is to encourage you to watch yourself this week, pay attention and be curious.  Notice what it is you do. Then celebrate it with an after Oscar party of your own.  Remember the best quote of the night said by the Oscar winner for Best Original Song “Never let fear or shame keep you from being who you really are.” You are what you do!

I AM DISCOVERED… 18/02/2014


Welcome to I AM DISCOVERED, a weekly blog dedicated to exploring the ways you most naturally live and move in the world.  I’m Dave Ruch, President of I AM DISCOVERED and one of your blog hosts along with Thom Black the Founder.  Each week you will find us exploring with you what it is that really matters to you.  Of course we know that it is to be you living you’re most authentic and passionate life.  Anybody paying attention realizes there are lots of ways to get distracted away from your dreams, drives and ambitions whether in your relationships, your work or simply in the ways you are seeking to show up in your everyday life.

So if you are…congratulations.  You have accomplished something that many struggle to do.  That you have been able to cut through the noise and maintain your own voice is special.  Keep going.  If your answer is no or not yet, what are you waiting for?  Can we say it out loud?  Get a life!  Take some time to ask yourself what is working and what isn’t.  First and foremost ask yourself this question.  Am I happy?  Not in just some of my life but most of my life?  How do you know?  Identify the evidence for your thinking.  What is the purpose of doing the deal everyday if you are not enjoying yourself?

You are as close to happiness when you are able to do what it is you most love to do?  Do you know what that is?  Think right now, who you are and how you got here.  We know there is something unique, magical and natural about what it is you love to do and it is from that place that you have your best shot at success and happiness.  Remember some of those times when what you were doing seemed to come effortlessly. Begin to explore what life looked like when you were doing what you loved to do.  Were you with people or all alone?  Were you designing, creating, inventing, or building? Or were you thinking, exploring, writing and fixing while you worked at figuring things out?  It doesn’t matter what you were doing.  What matters is that it was you.  You were present, engaged, fulfilled and doing what you loved.  So there you go.  There is your assignment for the week.  Check in with us and allow us to explore this path with you. We would love to hear from you.  Join the conversation and tell us what you think.  Thanks for following I AM DISCOVERED.